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Product Management
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22 Immutable Laws Branding
Amazon CA — From Amazon As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest ...More…
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Commercializing Successful Biomedical Technologies: ...
Amazon CA — Author Shreefal S. Mehta EAN 9780521870986 Edition 1 ISBN 0521870984 Number Of Pages 360 Publication Date 2008-06-02 SKU 5450418More…
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Developing New Food Products for a Changing Marketplace, ...
Amazon CA — EAN 9780849328336 Edition 2 ISBN 0849328330 Number Of Pages 616 Publication Date 2007-11-05 SKU 2545496-nMore…
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What's Your BQ?: Learn How 35 Companies Add customers, ...
Amazon CA — Author Sandra Sellani EAN 9780832950025 ISBN 0832950025 Number Of Pages 301 Publication Date 2007-03 SKU GRP24948443More…
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Flexible Product Development: Building Agility for ...
Amazon CA — Author Preston G. Smith EAN 9780787995843 Edition 1 ISBN 0787995843 Number Of Pages 304 Publication Date 2007-09-17 SKU NU-GRD-00500899More…
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Balanced Brand: How to Balance the Stakeholder Forces ...
Amazon CA — Author John Foley Author Julie Kendrick EAN 9780787983093 Edition 1 ISBN 0787983098 Number Of Pages 208 Publication Date 2006-01-06 SKU 1101332537More…
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The Pursuit of New Product Development: The Business ...
Amazon CA — Author Marc Annacchino EAN 9780750679930 Edition 1 ISBN 075067993X Number Of Pages 536 Publication Date 2006-12-04 SKU FRBN-1a-99-9780750679930More…
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IdeaSpotting: How to Find Your Next Great Idea
Amazon CA — Author Sam Harrison EAN 9781581808001 ISBN 1581808003 Number Of Pages 256 Publication Date 2006-04-12 SKU 9781581808001More…
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The Experience Economy: Work Is Theater & Every Business ...
Amazon CA — From Amazon.com Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, ...More…
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Winning At New Products: Accelerating the Process From ...
Amazon CA — Author Robert G. Cooper EAN 9780738204635 Edition Third Edition ISBN 0738204633 Number Of Pages 448 Publication Date 2001-05-03 SKU 749780738204635More…
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Innovation on Demand: New Product Development Using TRIZ
Amazon CA — Author Victor Fey Author Eugene Rivin EAN 9780521826204 Edition 1 ISBN 0521826209 Number Of Pages 254 Publication Date 2005-11-14 SKU TN5418798More…
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Kellogg on Branding: The Marketing Faculty of The ...
Amazon CA — EAN 9780471690160 Edition 1 ISBN 0471690163 Number Of Pages 352 Publication Date 2005-09-15 SKU NW377115More…